When I, on a day, decided to start a startup, I was extremely excited about it, though it was challenging. It all started well, with customers visiting the website. After a few days of people visiting the website, I realized that there should be a way by which I can collect the visitor’s data, this one thing stuck in my mind.

How about a Form that could capture some details from the visitors and store them in the database. Awesome. That’s a great idea, I thought. I immediately started working on it. I obviously had a WordPress instance of the website. The first few searches in Google resulted in Contact Form 7 and Ninja Forms. These are two free plugins that are normally used by a lot of WordPress users. They are extremely popular.

But they don’t really jump the mark when it comes to minute features such as:

  • Neat Drag-Drop Interface
  • 30 – ready-to-use fields
  • Conditional Logic
  • Fights Spam
  • Responsive Design
  • Important Add-ons
  • Easy Integrations

By now, you would have guessed it right. Gravity Form has the above and many other features that prompted me to go ahead with this form.

What is Gravity Form in WordPress?

Gravity forms is a premium contact form that comes with a built-in drag-drop editor, which can add different types of fields to capture users’ or visitor’s data. The person who visits the website will mostly fill this strategically placed form and help the owner of the website to get to know more information about them.

It’s easy-to-use features make it the number one choice for many WordPress users. It seamlessly enables a lot of the above-said features that make it easy even for a non-developer to achieve the following forms without writing a single line of code.

  1. Advanced Contact Form
  2. Build A Pizza
  3. Conditional Logic Example
  4. Contact Form
  5. Employment Application
  6. Example Poll
  7. Inline HTML Example
  8. Job Application
  9. Multi-Page Form Example
  10. Product Order Form
  11. Simple Contact Form
  12. Survey Example
  13. User Registration Example

The aforementioned forms are the built-in forms that are available to work from Gravity forms straight out of the box. They explain or enable us to explore the features effectively right from the first one.

Is Gravity Form free?

Gravity Forms is free for trial for two weeks. This means to say that the people behind Gravity Forms are so confident that you will go ahead and buy in this span of time. Yes, it is that premium, especially with the addons that the development team provides us with.

After the trial period of two weeks, there are three pricing options that the team provides the users with:

Basic License
$59 per year
Elite License
$259 per year
Pro License
$159 per year
1 Site
Unlimited Forms
Unlimited Entries
Conditional Logic
Multi-Page Forms
File Uploads
Automatic Updates
Standard Support
Basic Add-Ons
Unlimited Sites
Unlimited Forms
Unlimited Entries
Conditional Logic
Multi-Page Forms
File Uploads
WordPress Multi-Site
Automatic Updates
Priority Support
Basic Add-Ons
Pro Add-Ons
Elite Add-Ons
3 Sites
Unlimited Forms
Unlimited Entries
Conditional Logic
Multi-Page Forms
File Uploads
Automatic Updates
Standard Support
Basic Add-Ons
Pro Add-Ons

As you can see, the main difference lies in their site limitations. While in the first one, they limit the sites to just one, the middle one is for unlimited sites, while the last one is for three sites. So, all your dreams of having the free version are only limited to two weeks with one account, which in itself is enough to judge if the plugin is worth a buy or not.

How do I create a Gravity Form in WordPress?

The very fact that Gravity is premium is due to the ease of use. Well, it’s really easy to use. All you have to do is to find the Forms tab in the left sidebar.

Most of the options are self-explanatory or can be understood by a person who has read once. So let us explore this further in this section.


The first link is the Forms link. This is nothing but a display of the list of all the forms created. Each of these forms will have an ID, the total no. of entries this form has, the Total no. of people who have viewed this form, and the interaction in terms of conversation.

From here, you can do any of the following functions to the forms:

  • Edit (discussed later here)
  • Change Settings
  • Find Entries
  • Preview Form
  • Duplicate Form
  • Delete Form

Create Form

The second link under the same tab is the “New Form”. You guessed it right. This will create a new form.

Enter the Form Title and Description of you want to.

In the next screen, you will be presented with a lot of field type spread over categories like so:

How do you use gravity forms?

Clicking on the above buttons will fetch the corresponding fields. Clicking on the fetched field will expand the options like so:

If you did observe in the above three images, it displays how the options are categorized into three types.

  • General
  • Appearance
  • Advanced

You can create a form using the above-mentioned options. We suggest you first write down the no. of fields and the type of fields you want after which you can create them in Gravity Forms.

How do you embed Gravity Forms?

Once you create the forms, there are different ways of adding them to the place where you would want them to be in, more important where more and more people visit. If you add them somewhere, where it is not at all visible, it is not of any use.

Don’t forget, the intention of adding a form is to collect data from the visitors and get back to them.

The best and easiest way to embed the Gravity Forms in pages is to visit the page you want to add them. There, we suggest you use Gutenberg builder or Elementor. These are the two sections or module builders that are pretty easy to handle, especially the features like:

  • Columns
  • Shortcodes
  • Images etc.

They just make your day easy by adding block structure to your editor, making it simple and easy to use.

In Gutenberg, you can go to the editor and add on the plus mark where you generally click on to add blocks. Once you click on the plus mark, you will find the blocks and a search bar to search for blocks.

Type Forms there, and you will find the logo of Gravity Forms. Click on the Gravity Forms logo and you will be taken to the below image!

Select the form you want to add that you have created in Gravity Forms and there you go, your form will be added to it.

Similarly, even in Elementor, you will find a modules tab on the left side of the screen. You can search for Gravity Forms there and drag the module to drop it in the page. The Form will be visible once you are done with this.

How do I add a shortcode?

Since the shortcode is not available anywhere to see in the editor, the only way for a non-programmer is to view them once it is visible after doing what is mentioned below.

For the shortcode to be visible, you need to install the Classic Editor Plugin that has almost 5-star reviews and is a very frequently used plugin.

Once you install the plugin, congrats, you are back to the old classic editor. There, at the top of the editor, you will find Gravity Forms. Select that and insert the form you just created. There you go! The shortcode of the Gravity Forms is inserted.

You can either leave it at that or copy this short-code where you want to paste, like:

  • Sidebars
  • Posts
  • Pages
  • Widgets, etc.

How do I edit Gravity Forms in WordPress?

Once you start adding forms after forms using your Gravity Forms, it will be quite necessary that you should be able to edit them when your mind says so.

In such cases, it is pretty simple. All you have to do is go to Forms from the left bar and select Forms. You will be shown a list of forms. Out of these hover over the form, you would want to edit.

Either click on the form name or click on the edit link. Now you can edit the form the way you want.

To summarize, here in this article we have learned mostly about Gravity Forms, how to create them to how to add and edit the short-code or Gravity Forms.

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